Keyston Bros Acquires IMPACT Interior Products to Strategically Strengthen Offering Portfolio to Customers

Expanded markets, new customization options, and overall portfolio solutions from this merger help drive the Keyston Bros brand forward in innovation promise.

Roswell, GA | June 25, 2026 - Keyston Bros, a generational leader and innovator in the upholstery materials and supplies industry, has announced the finalization of their acquisition of IMPACT Interior Products. Specializing in high-end aircraft, automotive, rail, and marine textile goods, IMPACT Interior Products has helped bring thousands of upholstery projects to life since its founding in 2020. Keyston Bros is excited to broaden this offering to their customers with IMPACTS’ product portfolio, including a wide range of high-quality leathers, sheepskins, surface fabrics, carpeting, and more. Plus, customers can take advantage of IMPACT’s machinery services, such as automated CNC quilting and perforation panel customization to accommodate unique designs.

“Our team is dedicated to continuing the legacy of excellence established by the IMPACT Interior Products team over the years. We want to ensure that customers from both parties understand that this strategic alignment is going to offer greater opportunities to all involved. Keyston Bros has built our business on maintaining relationships with our partners and will continue to expand those relationships to ensure that customer success still leads our vision for the future,” says Mike Hendrix, President of Keyston Bros.

Together, Keyston Bros and IMPACT Interior Products will establish a new division focused on premium installations and materials. Adding these options will push Keyston Bros' growth into a new market segment of business, expanding support for these higher-end projects. Through their network of 18 local branch locations across the country, as well as custom order options for unique client desires, customers can count on Keyston Bros for the upscale materials and supplies needed. With the introduction of these options, Keyston Bros will be able to support any level of project for their customers - from luxury upholstery to everyday basics that still meet the performance Keyston Bros is known for.

This strategic acquisition also brings Keyston Bros customers the opportunity to expand into larger market segments, including General Aviation and Commercial Aviation - new categories for the company’s portfolio. Meeting demanding fire resistance, flammability regulations, abrasion requirements, lightweight strength, and more, textiles in aviation environments require several unique standards. By adding IMPACT Interior Products’ solutions to their offering, Keyston Bros partners can now broaden their business opportunities with materials that adhere to aviation regulations from their existing supplier. From carpets and NTF flooring to curtains and a variety of top-quality seating materials, IMPACT Interior Products' aviation solutions will magnify the variety of options available from Keyston Bros.

Another customer advantage will be the introduction of new customization selections, thanks to the machinery capabilities within IMPACT Interior Products’ Pittsburgh, Pennsylvania facility. Along with access to IMPACT’s vast product portfolio, services including precision in-house pattern cutting, lamination, and CNC stitching for custom seat inserts, curtains, and auto carpet kits will also be available to Keyston Bros customers. Through advanced bespoke embossing and specialized CNC perforation services, upholstery professionals can now elevate automotive seating, steering wheels, and more with streamlined sourcing and production times for customers. Made-to-order quilt and perforation designs also create more avenues for uniquely crafted upholstery styles that shops can offer to meet any demand.

“There is no one we trust more than Keyston Bros to bring IMPACT Interior Products to the next level,” says Matt Gurgiolo, co-founder of IMPACT Interior Products. “I am excited to join the Keyston Bros team and continue to serve our upholstery customers in even more ways.”

Upholstery businesses can shop for quality fabrics, vinyls, leathers, foam, supplies, and more, all in one place with Keyston Bros. Over the next few months, the Keyston Bros team will be implementing new processes and shopping proficiencies to merge these brands together for a new and impactful option for customers. Get ready for enhanced upholstery industry experiences coming soon with IMPACT Interior Products Powered by Keyston Bros.